As a business owner, you want to make sure your printed materials make the right impression. But with so many color and font choices out there, it can be tough to know where to start. Here are a few tips to help you choose the right colors and fonts for your print on demand designs:
1. Know your audience.
Who will be reading your printed materials? Think about the age, gender, and interests of your target audience when choosing colors and fonts. For example, brighter colors may appeal to a younger audience, while more subdued colors may be more appropriate for an older audience.
2. Consider your brand.
Does your business have a certain color scheme or logo? If so, you’ll want to use similar colors in your printed materials. This will help reinforce your brand and make your materials more recognizable.
3. Stick to a limited color palette.
While it’s tempting to use a rainbow of colors in your designs, it’s important to stick to a limited color palette. Too many colors can be overwhelming and make your materials look busy. Choose two or three main colors and use them throughout your designs.
4. Use contrast.
When choosing colors, be sure to create enough contrast between the background and the text. For example, dark text on a light background is easier to read than light text on a dark background. You can also use color to create visual interest and contrast, such as using a bright accent color against a more subdued background.
5. Choose readable fonts.
Not all fonts are created equal. When choosing fonts for your printed materials, be sure to choose ones that are easy to read. steer clear of fancy or decorative fonts that may be difficult to read at a glance. And, keep in mind that serif fonts (fonts with small lines at the ends of the letters) are typically more readable than sans serif fonts.
By following these tips, you can choose the right colors and fonts for your print on demand designs and create printed materials that make the right impression.